Since 1980 Masani Productions has been producing, promoting and distributing books, films, videos and records in Jamaica and Canada. The company’s subsidiaries consist of Masani Press – publisher of books, eBooks and audio books; Masani Music – production, promotion and distribution of music; Masani Booking/Management Agency – booking and management of artists and Masani Virtual Business Center – artist development and small business management.

Masani Montague,BA(Hons),MES is the managing director of Masani Productions since its creation and Rastafest Inc since 2014. Masani Productions and Rastafest Inc are the producers of the annual reggae festivals, Rastafest established in 1993 in Toronto and Sistahfest created in 1997 in Ottawa. In 2017 the companies produced the annual Canadian Reggae Music Conference and in 2020 the Canadian Reggae Music Association was incorporated as a not for profit music organization to educate and inform professional musicians and artists about the business of the music thus enabling them to earn an income from their music while contributing to the creative industry in Canada.